Paris Hilton, once known primarily for her reality TV fame, is now setting her eyes on a much bigger vision – “building the next Disney.”
Speaking with CNBC at the 2025 Changemakers Summit in Los Angeles, the pop culture icon said, “the way Bob Iger sees Disney is the way I see 11:11 Media.”
Hilton founded 11:11 Media with an entertainment industry expert, Bruce Gersh, in 2021. Shares of her company are not currently available for the public to trade.
Hilton’s vision for 11:11 Media
Paris Hilton is currently the chief executive of 11:11 Media, which she said aims to become an entertainment empire that seamlessly blends “commerce and community and builds this ecosystem that involves everything from television to video to audio to products to the metaverse.”
In her CNBC interview, the media personality attributed her entrepreneurial spirit and ambition to her family’s legacy, adding, “business is something that really runs in my blood.”
The 44-year-old socialite is the great-granddaughter of the legendary Conrad Hilton, the founder of Hilton Hotels. But she doesn’t want to be known only as the “heiress”.
“I want to be known as Paris,” she added.
Building the next Disney is easier said than done
While Hilton’s ambition sounds exciting, replicating the magic of the Walt Disney Co (NYSE: DIS) is easier said than done, at least in terms of financials.
In its latest reported quarter, the mass media behemoth saw its net income increase by 23% on a year-over-year basis, helping revenue come in at a better-than-expected $24.69 billion.
Adjusted for one-time restructuring and impairment charges related to Hulu assets, the New York-listed firm earned $1.76 on a per-share basis in its Q1, well ahead of $1.45 a share that experts had forecast.
Plus, the company currently pays a dividend yield of 1.18% as well. So, if Hilton wants to build the next Disney, evidently, she’s going to have her hands full.
Should you invest in Disney stock today?
Disney stock has been in a downtrend over the past two months amidst the broader volatility related to Trump’s tariffs and the subsequently emerging trade war.
Still, Wall Street remains bullish as ever on the multinational mass media and entertainment giant. The consensus rating on Disney shares currently sits at overweight.
Analysts have an average price target of about $123 on DIS at writing, which indicates potential upside of nearly 50% from current levels.
This suggests buying Disney stock on the pullback may offer lucrative returns in the back half of 2025.
In fiscal 2025, Disney expects its operating income attributed to the entertainment business to grow by double-digit percentage as the metric for direct-to-consumer climbs to about $875 million.
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