Skechers is set to step into a new era. The global footwear giant announced on Monday that it has agreed to be acquired by private equity powerhouse 3G Capital in a deal that will take the company private.
The transaction marks a significant shift in the company’s corporate structure and reflects growing investor interest in consumer retail brands.
Under the terms of the agreement, 3G Capital will purchase Skechers for $63 per share in cash — a 30% premium over its most recent stock market valuation.
The buyout, which values Skechers at approximately $9.4 billion, underscores 3G Capital’s confidence in the brand’s long-term growth potential.
Once the acquisition is finalized, Skechers will be delisted from public markets and operate as a privately held entity.
Despite the ownership change, current CEO Robert Greenberg will retain his leadership role and continue executing the company’s strategic vision.
“With a proven track record, Skechers is entering its next chapter in partnership with global investment firm 3G Capital,” Greenberg said in a statement.
“Given their remarkable history of building iconic consumer brands, we believe this partnership will empower our team to keep delivering value to customers while driving sustained growth.”
3G Capital is known for its investments in major consumer-facing brands such as Burger King, Kraft Heinz, and Anheuser-Busch InBev.
The firm brings a hands-on operational approach that has reshaped global companies, often through aggressive cost-cutting and streamlined management structures.
The move comes at a time when legacy retail brands are exploring new strategies to maintain momentum in a rapidly evolving consumer landscape.
For Skechers, going private may offer more flexibility to innovate, expand internationally, and navigate shifts in consumer preferences without the pressure of quarterly earnings targets.
The deal still requires regulatory approvals and is expected to close later this year.
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