Cryptocurrency-exchange operator Bullish, which also owns crypto news and data platform CoinDesk, announced plans to add options trading to its platform, marking a significant step in the company’s institutional offerings.
The addition of options trading is expected to go live on Wednesday and comes as part of Bullish’s broader strategy to deliver a complete derivatives product suite.
Shares of Bullish rose sharply on the news, gaining 10.18% to $66.99, outpacing the modest gains in the benchmark S&P 500.
Institutional push and trading partnerships
Bullish Exchange President Chris Tyrer emphasized that the expansion is part of a larger institutional push.
“This is not just about adding a new product, it’s about delivering a complete derivatives product suite,” Tyrer said.
The company named a consortium of trading partners, including Galaxy Digital and crypto brokerage FalconX, to support the launch.
The move follows Bullish’s expansion into spot crypto trading, which became available in 20 US states on Oct. 1.
According to Tyrer, these efforts reflect the company’s significant investment in building a robust institutional platform that can handle complex trading products beyond traditional spot trading.
Options trading, which allows investors to speculate on or hedge cryptocurrency price movements, could help Bullish attract a broader base of sophisticated traders and institutional clients looking for more advanced trading tools.
Stock performance and market context
Bullish has only been trading publicly since August, and its stock performance has been volatile.
The shares nearly doubled on the company’s trading debut on Aug. 13, ending the session 84% above the offering price.
This initial surge reflected investor enthusiasm, though excitement tapered as analysts issued their first round of research notes.
Oppenheimer analysts cautioned that the stock’s inflated valuation could pose risks to investors, keeping some on the sidelines despite the company’s growth prospects.
Nevertheless, Bullish shares experienced another surge on Sept. 18, following the release of the company’s first earnings report post-IPO.
The exchange reported a second-quarter profit of $108.3 million, or 93 cents a share, compared with a loss in the same quarter the previous year, underscoring a rapid improvement in profitability.
The launch of options trading may further support investor confidence by demonstrating the company’s ability to expand product offerings and deepen its market footprint.
Strategic outlook
The addition of options trading aligns with Bullish’s broader strategy of catering to institutional investors and more sophisticated traders.
By combining spot trading and derivatives offerings under one platform, Bullish aims to differentiate itself in an increasingly competitive cryptocurrency exchange market.
Analysts and market participants will likely monitor how well Bullish executes the launch and whether the new product drives meaningful trading volumes.
With partnerships from Galaxy Digital and FalconX, the company has positioned itself to leverage both liquidity and expertise in derivatives trading.
As cryptocurrency markets continue to evolve and demand for more complex trading products grows, Bullish’s move to introduce options trading could serve as a key milestone in establishing its platform as a major player in the institutional crypto trading space.
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