Feiyu & Shinyin
Feiyu & Shinyin
Feiyu & Shinyin is a small business endeavor that specializes in the
development and production of HDTV LCDs. The primary objectives of the
business are to provide a quality product with national advertising and marketing
in order to secure a profitable return for the business partners.
Feiyu & Shinyin is a partnership between two entrepreneurs, Mr. Ian Bright
and Mr. Steven Lee. The two have been friends since their college days and
have united to create a business venture they both believe will be successful.
Feiyu & Shinyin’s headquarters will be located in the city of New York. The
company will focus on the manufacture and distribution of high-end HDTV
Market Analysis Summary
The demand for higher-end LCD TVs is a rapidly-growing market. According to
consumer research, the purchase of HDTV LCDs is growing at an average of
20% annually. This growth is largely attributed to questions of picture quality
that have plagued the LCD market since its emergence in the late 1990s. New
technology, such as the LCD panel found in Feiyu & Shinyin’s HDTVs, offers
consumers the crystal clear picture quality that they are looking for at a competitive
Strategy and Implementation Summary
Feiyu & Shinyin’s primary goal is to establish their brand as a leader in the HDTV
LCD market. To achieve this goal, the company will emphasize marketing
and sales through a national distribution channel. Advertising efforts will focus
on highlighting the superior picture quality of the product, creating a strong
affinity with consumers. Additionally, the company will look to leverage its
location in New York to create strategic partnerships with popular technology
magazines and other media outlets. Feiyu & Shinyin will also focus on providing
top-notch customer service and support through a network of trained professionals.
The majority of Feiyu & Shinyin’s capital will come from the two founding
partners. The company anticipates securing additional capital from private
investors and lenders. Feiyu & Shinyin estimates that the startup costs for the
business will total $400,000. The company expects to reach profitability in Year
Two, with an estimated profit margin of 10%.
Feiyu & Shinyin is a promising business endeavor with the potential for
significant returns. With an innovative product, an attractive market, and a
strategic focus on marketing and sales, the company is poised for success. The
founding partners’ knowledge and experience, combined with a sound business
plan, should help to set Feiyu & Shinyin apart from its competitors.